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Anyone who’s kicked a football knows the sinking feeling of losing one. Whether that's to roof, a neighbour's garden, or a canal. For those who grew up in the 90s, it’s pure nostalgia. To mark 30 years of the Ultimax, Mitre will place giant versions of the ball in classic places we used to lose them as kids.
CAN WE HAVE OUR BALL BACK?
To amplify the campaign, Mitre will create a nationwide scavenger hunt, hiding 30 real Ultimax balls in parks, roofs, and trees.
We'll release cryptic clues, using WhatThreeWords, for fans to decipher, with the first people to crack the code, getting their hands on a brand new ball.
